One can guesstimate, that at least 99% of people like receiving Holiday Cards, which makes this time of the year a great opportunity to thank our clients and business associates for their support. It is a very inexpensive way to make contact and remind them of our business, while showing appreciation. To contribute to the… [Read more…]
April 24, 2009
The good old coffee mug remains one of the most popular promotional items and, according to a recent study, 4th in line as far as most used by receivers, after pens, apparel and bags. You might be considering these or have invested in some and haven’t used them all up. Besides handing them out… [Read more…]
December 6, 2011
Since I get asked from time to time, what the difference is between advertising, publicity, promotions and marketing, I want to share this definitions I came across some time ago, published by Reader’s Digest as Circus Marketing , that cleverly explains what each one is. Basic Definitions Advertising, Promotion, Publicity, Public Relations, Marketing, and Sales.… [Read more…]
June 10, 2010
McDonald’s and the Consumer Product Safety Commission (CPSC) recalled 12 million custom branded glasses, that promote the film “Shrek Ever After”, sold in McDonald’s stores since May 21. Both the CPSC and McDonald’s have insisted the recall is strictly precautionary, to be as protective as possible of children. Executives at the manufacturing company, Arc International,… [Read more…]
July 29, 2009
One thing I love about summer is that we can turn every weekend into a mini vacation. This is the time to slow down, enjoy outdoor activities with friends and family. So the Holiday season is probably the furthest thing in your mind. But actually, this is the best time to get your business Holiday-ready,… [Read more…]
June 11, 2009
The purpose of a promotional product is to get the recipient to remember your business when the need for your product or service arises. In today’s challenging times, where every dollar counts, investing in the right advertising medium is vital to your business. The Advertising Specialty Institute, the largest media and marketing organization serving… [Read more…]
May 29, 2009
Most business people are aware of the positive impact promotional items have on the public, often looking to include them in their marketing mix. Like any advertising tool, they most be used properly to produce tangible results. Here are 3 common mistakes that deter from their effectiveness. Selecting based on the cheapest price “Get me… [Read more…]
May 8, 2009
Last week one of the trade publications I’m subscribed to, had an article about the significant increase in use of reusable grocery bags by shoppers. Because distributing a promotional product that people will use and appreciate is a smart way to use your advertising dollars, I’ve become a fan of these bags, recommending them… [Read more…]
February 11, 2009
A distinct brand is a fundamental part in your marketing communications, invaluable as the competition grows every day. Regardless of weather you are a large business or an organization of one, a well established business or a new one, having a well defined brand image will make you recognizable and set you apart from your… [Read more…]
January 17, 2009
A few weeks ago my 19-year-old daughter walked in and proudly showed me the button she had gotten at work for her first year anniversary, from the well-known chain restaurant where she works at. What got my attention is that although she takes her job very seriously, she takes it as a completely temporary thing… [Read more…]
November 21, 2009
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