Since I get asked from time to time, what the difference is between advertising, publicity, promotions and marketing, I want to share this definitions I came across some time ago, published by Reader’s Digest as Circus Marketing , that cleverly explains what each one is.
Basic Definitions
Advertising, Promotion, Publicity, Public Relations, Marketing, and Sales.
Circus Marketing
If the circus is coming to town and you paint a sign saying “Circus Coming to the Fairground Saturday”, that’s ADVERTISING.
If you put the sign on the back of an elephant and walk it into town, that’s
PROMOTION.
If the elephant walks through the mayor’s flower bed, that’s PUBLICITY.
And if you get the mayor to laugh about it, that’s PUBLIC RELATIONS.
And if you planned the elephant’s walk, that’s MARKETING.
If the town’s citizens go the circus, you show them the many entertainment booths, explain how much fun they’ll have, answer their questions and ultimately, they spend a lot at the circus, that’s SALES.
Posted on December 6, 2011
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