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	<title>Business Promotions Idea Center</title>
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	<description>Boost Your Brand Awareness  and Increase Sales</description>
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		<title>Business Promotions Idea Center</title>
		<link>http://glorialafont.wordpress.com</link>
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		<item>
		<title>The difference between Marketing, Advertising and Promotion</title>
		<link>http://glorialafont.wordpress.com/2011/12/06/the-difference-between-marketing-advertising-and-promotion/</link>
		<comments>http://glorialafont.wordpress.com/2011/12/06/the-difference-between-marketing-advertising-and-promotion/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 20:30:27 +0000</pubDate>
		<dc:creator>Gloria Lafont</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promoting your business]]></category>

		<guid isPermaLink="false">http://glorialafont.wordpress.com/?p=161</guid>
		<description><![CDATA[Since I get asked from time to time, what the difference is between advertising, publicity, promotions and marketing, I want to share this definitions I came across some time ago, published by Reader’s Digest as Circus Marketing , that cleverly explains what each one is. Basic Definitions Advertising, Promotion, Publicity, Public Relations, Marketing, and Sales. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=glorialafont.wordpress.com&amp;blog=4264597&amp;post=161&amp;subd=glorialafont&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Gloria Lafont</media:title>
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		<title>McDonald&#8217;s Promotional Glasses Recall: Justified?</title>
		<link>http://glorialafont.wordpress.com/2010/06/10/mcdonalds-promotional-glasses-recall-justified/</link>
		<comments>http://glorialafont.wordpress.com/2010/06/10/mcdonalds-promotional-glasses-recall-justified/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 23:44:28 +0000</pubDate>
		<dc:creator>Gloria Lafont</dc:creator>
				<category><![CDATA[Promotional Drinkware]]></category>

		<guid isPermaLink="false">http://glorialafont.wordpress.com/?p=148</guid>
		<description><![CDATA[McDonald&#8217;s and the Consumer Product Safety Commission (CPSC) recalled 12 million custom branded glasses,  that promote the film &#8220;Shrek Ever After&#8221;,  sold in McDonald&#8217;s stores since May 21. Both the CPSC and McDonald&#8217;s have insisted the recall is strictly precautionary, to be as protective as possible of children. Executives at the manufacturing company, Arc International, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=glorialafont.wordpress.com&amp;blog=4264597&amp;post=148&amp;subd=glorialafont&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Gloria Lafont</media:title>
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		<title>A Holiday Card That Makes A Green Statement</title>
		<link>http://glorialafont.wordpress.com/2009/11/21/a-holiday-card-that-makes-a-green-statement/</link>
		<comments>http://glorialafont.wordpress.com/2009/11/21/a-holiday-card-that-makes-a-green-statement/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 17:32:28 +0000</pubDate>
		<dc:creator>Gloria Lafont</dc:creator>
				<category><![CDATA[Eco-Friendly promotional Items]]></category>
		<category><![CDATA[Keep in Touch System]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promoting your business]]></category>
		<category><![CDATA[Eco-friendly products]]></category>

		<guid isPermaLink="false">http://action-promo.info/?p=140</guid>
		<description><![CDATA[One can guesstimate, that at least 99% of people  like receiving Holiday Cards, which makes this time of the year a great opportunity to thank our clients and business associates for their support. It is a very inexpensive way to make contact and remind them of our business, while showing appreciation.  To contribute to the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=glorialafont.wordpress.com&amp;blog=4264597&amp;post=140&amp;subd=glorialafont&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gloria Lafont</media:title>
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			<media:title type="html">Green holiday cards</media:title>
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		<title>Get Your Business Holiday-ready: 3 Things You Can Do Now</title>
		<link>http://glorialafont.wordpress.com/2009/07/29/get-your-business-holiday-ready-3-things-you-can-do-now/</link>
		<comments>http://glorialafont.wordpress.com/2009/07/29/get-your-business-holiday-ready-3-things-you-can-do-now/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 10:14:55 +0000</pubDate>
		<dc:creator>Gloria Lafont</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promoting your business]]></category>
		<category><![CDATA[Promotional Products]]></category>
		<category><![CDATA[Using Promotional Products]]></category>
		<category><![CDATA[Calendars]]></category>
		<category><![CDATA[Employee Recognition]]></category>

		<guid isPermaLink="false">http://action-promo.info/?p=136</guid>
		<description><![CDATA[One thing I love about summer is that we can turn every weekend into a mini vacation. This is the time to slow down, enjoy outdoor activities with friends and family. So the Holiday season is probably the furthest thing in your mind. But actually, this is the best time to get your business Holiday-ready, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=glorialafont.wordpress.com&amp;blog=4264597&amp;post=136&amp;subd=glorialafont&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gloria Lafont</media:title>
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		<title>Are Promotional Products A Good Investment?</title>
		<link>http://glorialafont.wordpress.com/2009/06/11/are-promotional-products-a-good-investment/</link>
		<comments>http://glorialafont.wordpress.com/2009/06/11/are-promotional-products-a-good-investment/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 23:59:27 +0000</pubDate>
		<dc:creator>Gloria Lafont</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promoting your business]]></category>
		<category><![CDATA[Promotional Products]]></category>
		<category><![CDATA[Using Promotional Products]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Marketing]]></category>
		<category><![CDATA[Business Promotion]]></category>

		<guid isPermaLink="false">http://action-promo.info/?p=125</guid>
		<description><![CDATA[      The purpose of a promotional product is to get the recipient to remember your business when the need for your product or service arises. In today&#8217;s challenging times, where every dollar counts, investing in the right advertising medium is vital to your business.  The Advertising Specialty Institute, the largest media and marketing organization serving [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=glorialafont.wordpress.com&amp;blog=4264597&amp;post=125&amp;subd=glorialafont&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gloria Lafont</media:title>
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		<item>
		<title>3 Mistakes To Avoid When Advertising With Promotional Items</title>
		<link>http://glorialafont.wordpress.com/2009/05/29/118/</link>
		<comments>http://glorialafont.wordpress.com/2009/05/29/118/#comments</comments>
		<pubDate>Thu, 28 May 2009 23:25:06 +0000</pubDate>
		<dc:creator>Gloria Lafont</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promoting your business]]></category>
		<category><![CDATA[Promotional Products]]></category>
		<category><![CDATA[Using Promotional Products]]></category>

		<guid isPermaLink="false">http://action-promo.info/?p=118</guid>
		<description><![CDATA[Most business people are aware of the positive impact promotional items have on the public, often looking to include them in their marketing mix. Like any advertising tool, they most be used properly to produce tangible results. Here are 3 common mistakes that deter from their effectiveness. Selecting based on the cheapest price &#8220;Get me [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=glorialafont.wordpress.com&amp;blog=4264597&amp;post=118&amp;subd=glorialafont&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gloria Lafont</media:title>
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		<title>Promotional Grocery Bags: Good Idea?</title>
		<link>http://glorialafont.wordpress.com/2009/05/08/promotional-grocery-bags-good-idea/</link>
		<comments>http://glorialafont.wordpress.com/2009/05/08/promotional-grocery-bags-good-idea/#comments</comments>
		<pubDate>Thu, 07 May 2009 22:38:59 +0000</pubDate>
		<dc:creator>Gloria Lafont</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Eco-Friendly promotional Items]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promoting your business]]></category>
		<category><![CDATA[Promotional Products]]></category>
		<category><![CDATA[Promotional Shopping bags]]></category>
		<category><![CDATA[Using Promotional Products]]></category>

		<guid isPermaLink="false">http://action-promo.info/?p=113</guid>
		<description><![CDATA[  Last week one of the trade publications I&#8217;m subscribed to, had an article about the significant increase in use of reusable grocery bags by shoppers. Because distributing a promotional product that people will use and appreciate is a smart way to use your advertising dollars, I&#8217;ve become a fan of these bags, recommending them [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=glorialafont.wordpress.com&amp;blog=4264597&amp;post=113&amp;subd=glorialafont&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gloria Lafont</media:title>
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			<media:title type="html">Imprinted Promotional Bags</media:title>
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		<item>
		<title>15 Ways To Use A Promotional Mug</title>
		<link>http://glorialafont.wordpress.com/2009/04/24/15-ways-to-use-a-promotional-mug/</link>
		<comments>http://glorialafont.wordpress.com/2009/04/24/15-ways-to-use-a-promotional-mug/#comments</comments>
		<pubDate>Fri, 24 Apr 2009 23:15:13 +0000</pubDate>
		<dc:creator>Gloria Lafont</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Promoting your business]]></category>
		<category><![CDATA[Promotional Mugs]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Promotion]]></category>
		<category><![CDATA[Promotional Products]]></category>

		<guid isPermaLink="false">http://glorialafont.wordpress.com/?p=106</guid>
		<description><![CDATA[&#160; The good old coffee mug remains one of the most popular promotional items and, according to a recent study,  4th in line as far as most used by receivers, after pens, apparel and bags. You might be considering these or have invested in some and haven’t used them all up. Besides handing them out [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=glorialafont.wordpress.com&amp;blog=4264597&amp;post=106&amp;subd=glorialafont&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gloria Lafont</media:title>
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			<media:title type="html">imprimted mugs</media:title>
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		<title>A Tote Bag To Reinvent Your Brand</title>
		<link>http://glorialafont.wordpress.com/2009/02/11/a-tote-bag-to-reinforce-your-brand/</link>
		<comments>http://glorialafont.wordpress.com/2009/02/11/a-tote-bag-to-reinforce-your-brand/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 04:35:13 +0000</pubDate>
		<dc:creator>Gloria Lafont</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promoting your business]]></category>
		<category><![CDATA[Promotional Products]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Promotion]]></category>
		<category><![CDATA[Corporate ID]]></category>

		<guid isPermaLink="false">http://glorialafont.wordpress.com/2009/02/11/a-tote-bag-to-reinforce-your-brand/</guid>
		<description><![CDATA[A distinct brand is a fundamental part in your marketing communications, invaluable as the competition grows every day. Regardless of weather you are a large business or an organization of one, a well established business or a new one, having a well defined brand image will make you recognizable and set you apart from your [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=glorialafont.wordpress.com&amp;blog=4264597&amp;post=98&amp;subd=glorialafont&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gloria Lafont</media:title>
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		<title>Employee Recognition Programs, Do They Work?</title>
		<link>http://glorialafont.wordpress.com/2009/01/17/employee-recognition-programs-are-they-effective/</link>
		<comments>http://glorialafont.wordpress.com/2009/01/17/employee-recognition-programs-are-they-effective/#comments</comments>
		<pubDate>Sat, 17 Jan 2009 13:06:52 +0000</pubDate>
		<dc:creator>Gloria Lafont</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Promotional Products]]></category>
		<category><![CDATA[Using Promotional Products]]></category>
		<category><![CDATA[Employee Loyalty]]></category>
		<category><![CDATA[Employee Recognition]]></category>
		<category><![CDATA[Incentives]]></category>

		<guid isPermaLink="false">http://glorialafont.wordpress.com/2009/01/17/employee-recognition-programs-are-they-effective/</guid>
		<description><![CDATA[A few weeks ago my 19-year-old daughter walked in and proudly showed me the button she had gotten at work for her first year anniversary, from the well-known chain restaurant where she works at. What got my attention is that although she takes her job very seriously, she takes it as a completely temporary thing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=glorialafont.wordpress.com&amp;blog=4264597&amp;post=90&amp;subd=glorialafont&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Gloria Lafont</media:title>
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